University of Oregon // February 2018

This project explored creating a new product within an existing brand's identity and design language. After experiencing some really nasty weather in the PNW, we explored the idea of creating an on-demand traction system for an urban environment that preserved the aesthetic look of the original shoe and brand. 

Created in collaboration with Ethan Ouimet. 

This project is in no way affiliated with or endorsed by Chrome Industries, and was created as an exercise in designing within an already established brand and product identity.